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DIGITAL MARKETING STRATEGY & PERFORMANCE ACROSS ALL CHANNELS
DO YOU HAVE A DIGITAL STRATEGY?

Why should you use digital marketing in the car business? DealerActive has a fresh perspective on digital marketing. Digital Marketing represents a modern faction of marketing that differs from traditional media.

HOW IS DIGITAL MARKETING DIFFERENT FROM TRADITIONAL MARKETING?

First and foremost, digital marketing caters to a broader arena of customers. The rules of digital marketing are different, allowing for greater accessibility and congruence between the dealer and the customer.

DealerActive helps car dealers effectively tap into the plethora of digital channels available, from pay-per click advertising to search engine optimization.

Find out your position with real-time analytics that provide insight into customer needs and place you in prime position to keep your campaign focused and targeted.

» DID YOU KNOW? Studies find that nearly 80 percent of new car buyers use the Internet to shop for their vehicles and this number swells to 94 percent for the Millennial generation. SOURCE: SEPTEMBER 2014
AUTOTRADER VEHICLE PURCHASE STUDY
WELCOME TO THE ERA OF INFORMATION INFLUENCE

DIGITAL MARKETING

DealerActive implements quantifiable result-driven technology to help poise your dealership in the optimum position for success and sales.

We don't just build massive campaign or use thousands of keywords. We utilize targeted directed strategies and enhanced search engine optimization techniques that reflect your dealerships individual needs.

Our dedicated team works together to analyze performance markers while constantly refining and honing your digital marketing campaign for maximum impact. More bang for your buck.

GEOTARGETING

What is Geotargeting? When your potential customer is in the vicinity of your dealership, location targeting allows your ads to appear, pinpointing the customers' location allows for targeted ads to appear only to those specific clients that are actually in the relevant geographical area.

Geographically specific data that focuses on the target demographic and customer at the right time and place are the catalyst for increasing sales and traffic to your site and dealership.

DealerActive utilizes specialized performance markers to analyze and promote your dealerships performance using settings such as Region, Metro Area and City.

CUSTOM INVENTORY

Using DealerActive's FrontRow technology, we have the capacity to get your used car inventory straight from your inventory feed. That information is then used to create an Adwords campaign for your entire inventory selection. Customers will see your vehicle ad when performing an Internet search when the corresponding keywords are typed in indicating interest in that particular vehicle. DealerActive's FrontRow technology will then direct them to the actual page of the specific vehicle that they were researching.

RETARGETING

It is crucial to keep potential car buyers attention and to stay in front of them when they are considering purchasing a vehicle. The purpose of retargeting is to re-emphasize your brand and your dealership to those customers who have expressed interest and made a visit to your website previously. We implement retargeting strategies to extend and expand your Internet and inventory presence through relevant and targeted specific ads aimed at the consumer.

Automotive consumers typically visit over 20 sites prior to actually making a purchase. It is vital to be the dealership presence in the forefront of the consumers mind and on the web.

Retargeting enables us to segment traffic on your website and accurately provide video and banner ads to those consumers that have previously expressed interest in a specific vehicle or your dealership. This segmented aggregate of information provides dealerships and dealer groups with a greater capacity to increase conversion rates.

Geotargeting also comes into play with our retargeting campaigns. Geographically specific campaigns are delivered to a pre-determined market and demographic area. These specific, focused ads pinpoint consumer's interests and research history and further instill your brand's posture in the consumers mind and awareness.

When a potential customer visits your site, DealerActive provides targeted text, video and graphics about the vehicle that they searched, as well as service and credit application opportunities that they showed interest in or partially completed. For example, if a consumer visits your site and searches for a new Honda CRV, this enables us to then advertise display, text and video ads regarding that vehicle that they viewed on 92% of the websites that they visit afterwards. This can drive leads while staying focused and directed with a custom message specific to your dealership or franchise.

DIGITAL MARKETING CHANNELS
  • Digital Strategy & Performance
  • Powerful Search Engine Marketing
  • Better Search Engine Optimization
  • Smarter Retargeting
  • Innovative Pay-Per-Click
  • Google Certified Partners
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  • Geotargeting
  • Increase Traffic and sales
  • Pinpointed ads specific to consumer location
  • Performance Markers and Monitoring
  • Front Row Technology
  • Custom Adwords campaigns
  • Retargeting
  • Extend inventory awareness
  • Expand internet presence
  • Segment site visitors and promote specific ads
  • Inventory positioning in the prime spots on Google, Yahoo or Bing


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