DealerActive implements quantifiable result-driven technology to help poise your dealership in the optimum position for success and sales.
We don't just build massive campaign or use thousands of keywords. We utilize targeted directed strategies and enhanced search engine optimization techniques that reflect your dealerships individual needs.
Our dedicated team works together to analyze performance markers while constantly refining and honing your digital marketing campaign for maximum impact. More bang for your buck.
What is Geotargeting? When your potential customer is in the vicinity of your dealership, location targeting allows your ads to appear, pinpointing the customers' location allows for targeted ads to appear only to those specific clients that are actually in the relevant geographical area.
Geographically specific data that focuses on the target demographic and customer at the right time and place are the catalyst for increasing sales and traffic to your site and dealership.
DealerActive utilizes specialized performance markers to analyze and promote your dealerships performance using settings such as Region, Metro Area and City.
Using DealerActive's FrontRow technology, we have the capacity to get your used car inventory straight from your inventory feed. That information is then used to create an Adwords campaign for your entire inventory selection. Customers will see your vehicle ad when performing an Internet search when the corresponding keywords are typed in indicating interest in that particular vehicle. DealerActive's FrontRow technology will then direct them to the actual page of the specific vehicle that they were researching.
It is crucial to keep potential car buyers attention and to stay in front of them when they are considering purchasing a vehicle. The purpose of retargeting is to re-emphasize your brand and your dealership to those customers who have expressed interest and made a visit to your website previously. We implement retargeting strategies to extend and expand your Internet and inventory presence through relevant and targeted specific ads aimed at the consumer.
Automotive consumers typically visit over 20 sites prior to actually making a purchase. It is vital to be the dealership presence in the forefront of the consumers mind and on the web.
Retargeting enables us to segment traffic on your website and accurately provide video and banner ads to those consumers that have previously expressed interest in a specific vehicle or your dealership. This segmented aggregate of information provides dealerships and dealer groups with a greater capacity to increase conversion rates.
Geotargeting also comes into play with our retargeting campaigns. Geographically specific campaigns are delivered to a pre-determined market and demographic area. These specific, focused ads pinpoint consumer's interests and research history and further instill your brand's posture in the consumers mind and awareness.
When a potential customer visits your site, DealerActive provides targeted text, video and graphics about the vehicle that they searched, as well as service and credit application opportunities that they showed interest in or partially completed. For example, if a consumer visits your site and searches for a new Honda CRV, this enables us to then advertise display, text and video ads regarding that vehicle that they viewed on 92% of the websites that they visit afterwards. This can drive leads while staying focused and directed with a custom message specific to your dealership or franchise.
DIGITAL MARKETING CHANNELS
- Digital Strategy & Performance
- Powerful Search Engine Marketing
- Better Search Engine Optimization
- Smarter Retargeting
- Innovative Pay-Per-Click
- Google Certified Partners