Automotive dealer marketing has become increasingly more complex. Traditional print, cable and radio are becoming less and less a focus – Website SEO, Video Optimization/Marketing & Social Media Marketing increase an online presence. Automotive dealer websites need to be updated and maintained constantly to ensure they are working properly and are staying competitive.
More than 75% of all vehicles purchased begin with a search engine, on average a consumer will spend18-20 hours researching new and used vehicles, 93% of these consumers do not look past the first two pages of search engine results. 33% of users think that if a Automotive Dealership has a top ranking on a search engine, it is a leader in its industry.
Automotive Dealer websites that are missing from the top search results, are not maximizing the ability to generate new business and add revenue. Top 10 results on search engine results page average 80% more traffic than those ranked in the 11-30 spots.
Leading Sources to Vehicle Purchases*
What are consumers looking for?*
Check back on what are the keys for good website SEO
*Reference to R.L. Polk & Co.